We’ve introduced new integrations to help you streamline lead management and improve marketing performance. With the new Google Sheets CRM Integration, you can automatically capture and organize leads and student sign-ups, while the Meta Conversions API (CAPI) integration enables more accurate and reliable conversion tracking for your advertising campaigns.

Google Sheets CRM Integration

Turn your student and lead data into actionable insights with our new Google Sheets CRM Integration. This feature automatically syncs lead submissions and student sign-ups directly to a Google Sheet, giving you a simple and organized way to track incoming prospects.

Every time a new lead is captured or a student signs up, the information is automatically added to your sheet in real time. This eliminates the need for manual data entry and ensures your team always has access to the latest lead data.

With everything stored in Google Sheets, you can easily review leads, track sign-ups, share data with your team, and connect it with other CRM workflows or reporting tools you already use.

Implemented Meta Conversions API (CAPI) Integration

For organizations running paid advertising, we’ve implemented Meta Conversions API (CAPI) integration to improve the accuracy of conversion tracking.

Unlike traditional browser-based tracking methods, CAPI sends conversion events directly from the server to Meta (Facebook and Instagram). This helps reduce data loss caused by browser restrictions, ad blockers, and privacy updates.

By providing more reliable conversion data, this integration enables advertisers to better measure campaign performance, optimize ad delivery, and improve return on ad spend (ROAS). It also offers a more privacy-friendly and future-ready approach to tracking marketing performance.