Digital products are becoming more popular every year. More people are buying things like ebooks, online courses, templates, and printables. At the same time, more creators are selling them to earn extra income.
In 2025, with AI tools, the digital product space is growing fast, and both buyers and sellers are changing how they interact.
In this post, we will share seven key digital product trends and statistics that show where the market is going. You can use this information to optimize your own digital product business and prepare for what’s coming.
01. The Digital Product Market is Growing With More Demand for Online Courses
The digital product market is growing explosively because of technological advancements. This advancement in tech and the abundance of online platforms to sell digital products are changing consumer behaviors.
Global e-commerce, a broad category that includes many digital product transactions, is projected to exceed $8 trillion by 2027. This overarching growth is partially because of the huge popularity of digital products.
Take online courses, one of the most popular digital products, for example. The online learning market alone is expected to reach approximately $840 billion by 2030. This indicates that there is a massive opportunity for creators who are yet to start an online course business.
Apart from online courses, other popular forms of digital products, like printables or templates, are also on the rise. Etsy, a popular online platform for selling digital products, had 95.5 million active buyers and $2.808 billion in revenue.
Another platform, Gumroad, saw 96% revenue growth in 2023 (to ~$21 million).
02. Social Media is Becoming the Primary Place for Digital Product Awareness
If you are a digital product seller, social media platforms like TikTok or Instagram should be your primary channel for customer acquisition. That’s because 1 out of 3 people discover new products through social media.
That’s not all. Compared to 2024, there has been a 43% increase in discovering new products, services, and brands, a 42% increase in learning about them, and a 36% increase in making purchases through social channels.
This popularity with social networks is not going unnoticed by businesses. 89% of business executives believe investing more in social media marketing is either very important or absolutely essential. Consumers share this view; 62% agree that brands without a strong social media presence are unlikely to succeed in the long run.
Although social media is now the primary channel for consumers, this may change in the near future. That’s because 72% of consumers plan to use AI-powered search to discover new products.
03. Consumers Value Convenience and Trust Over Anything Else
As a digital product seller, you must be trustworthy to your consumers. Research suggests that 77% of consumers always read reviews before buying a product.
Your customers also expect speed and simplicity. 81% of consumers expect fast and free delivery. For digital products, this means instant access and a smooth, hassle-free buying experience.
Modern consumers are also concerned about their data privacy. 75% of consumers now see data privacy as a basic right. Even though Europe has stronger data protection laws than the U.S., people everywhere are speaking up about their expectations.
When asked what would help them feel safer sharing their data with companies, the top answers were trust, clear communication, and strong security.
3 out of 4 buyers want full control over their personal information: what’s collected, how it’s used, and who it’s shared with.
04. Online Courses are the Most In-demand Digital Product
Among tons of popular digital products, online courses claim the top spot as the most popular and the most profitable digital product.
According to Statista, the e-learning industry is set to reach $400 billion by 2026.
1 in every 3 people in the US has taken at least one online course in their lifetime, and by 2027, up to 57 million people are expected to take an online course.
Also, women are more likely to enroll in an online course than men. A study done by Statista in 2023 suggests that 61% of female students were enrolled in online classes, while only 35% of male students took part.
Improving in career is the main reason why US students take part in online courses. According to Bay Atlantic University, 30% of US students who took an online course there said that they did it to get a job with higher pay.
On the other hand, 26% of US students said the primary reason for enrolling in an online course is that they wanted a job that’s more aligned with their interests.
To create, manage, and sell online courses, the use of learning management systems is also on the rise. About 73 million people in the world use an LMS, which includes 83% of global companies.
Teachable, a popular learning management tool, reported $10 billion+ in total creator earnings across platforms and ~30,000 active Teachable stores as of Q1 2025. About 21 million students enrolled in the courses made using Teachable.
Another popular creator platform, Kajabi, claims its creators have earned $6 billion+ total, with an average annual creator income around $40K.
05. Content Marketing and SEO are the Primary Strategies for Marketing Digital Products
Organic traffic is key to digital product marketing. Creators use blogs, YouTube, and SEO to boost visibility. In fact, 32.9% of internet users discover new products through search engines, and 43% of e-commerce traffic comes from organic Google searches.
On top of that, on average, more than half of a website’s traffic comes from organic sources.
To capture this traffic, 39% of marketers focus on keyword optimization in their on-page content.
In addition to organic search marketing, product marketers also implement paid ads, email marketing, and social media marketing.
For example, about 30% of marketers say email marketing gives them the best return on investment compared to other digital channels. Social media now accounts for 33% of all digital ad spending, with total ad spend on these platforms surpassing $220 billion by the end of 2024.
06. Influencer Marketing is the Most Popular Form of Marketing for Digital Products
Short-form video content on platforms like TikTok and Instagram has become immensely powerful for promoting digital products. But this short-form content becomes more successful when they are promoted by an influencer.
Influencers who create content as satisfied customers tagging products, which is leveraged for authenticity and social proof. About 63% of shoppers say they’re more likely to buy a product when it’s recommended by a trusted social media influencer.
This data is supported by other research, too. For instance, according to Cropink, nearly 60% of social media users in the U.S. have purchased a product after seeing it used by an influencer.
Brenton Way claims that 61% of consumers trust influencers over traditional ads.
That’s why digital product marketers are also leveraging social media influencers to maximize their profit. 89% of marketers say influencer marketing ROI matches or exceeds other marketing channels.
07. AI Has Become a Norm for Creating and Marketing Digital Products
Since the release of ChatGPT in 2022, AI tools are now everywhere. Digital product sellers and marketers are using AI tools for brainstorming, creating, and selling digital products. To be precise, AI adoption has increased 250% since 2023.
For example, Teachable alone saw more than 2 million AI-generated course elements in 2024. Also, according to Digital Silk, 52% of small businesses that use AI do so for content creation.
However, the majority of AI users use it for text-based content. In fact, 63% of marketers say their organizations use generative AI specifically to produce written content.
Among marketers already using AI, 93% use it to speed up content creation, helping them work more efficiently and consistently. Nearly 75% of marketers also believe AI gives them a clear competitive edge in the digital space. On top of that, 34.1% of marketers reported seeing major improvements in their marketing results thanks to AI tools.
Start Selling Your Digital Product With Klasio Today
After going through all these digital product trends and statistics, we can all agree that this is the right time to start selling digital products. Now, as a beginner seller, there is no better platform than Klasio to start.
Klasio is a cloud-based platform that manages everything technical for you. So, if you were to sell your digital product with Klasio, all you have to do is sign up, upload your product, and you’re good to go. It’s that simple.
Also, Klasio offers a free plan, so you can try it for as long as you want before you are ready to commit to a paid plan.
FAQs
How to find trends for digital products?
To find trends for digital products, start by researching market reports, social media hashtags, and keyword tools. You can also check top sellers on platforms like Etsy and Gumroad.
What is the fastest-selling digital product?
The fastest-selling digital products are design templates and presets like Canva social-media packs or Lightroom photo filters. They’re quick for creators to make and give buyers immediate value. This ease and instant use make them top sellers.
What’s the easiest digital product to sell?
The easiest digital products to sell are ebooks and printable downloads. That’s because ebooks and printables need minimal tech skills to create.
What is the #1 platform for selling digital products?
Klasio is the number one platform for selling digital products. It’s a cloud-based platform that handles hosting, payments, and file delivery. Just sign up, upload your product, and you’re ready to go. Plus, its free plan lets you start without any upfront cost.
How to decide which digital product to sell?
To decide which digital product to sell, you need to match your skills with what your audience needs. Test your idea with surveys or small pre-sales to confirm demand. You can also ask questions in forums or public groups.
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