You’re sound asleep in the middle of the night when your mobile phone suddenly beeps. You mute it and try to go back to sleep. But a few minutes later, it beeps again – and again. Groggily, you reach for your phone to see what’s going on.
Four people just bought your course, priced at $799 each.
If this is the kind of “sleep interruption” you wouldn’t mind having every day, you’ve come to the right place.
This scenario is the reality for millions of creators and entrepreneurs thriving in today’s digital economy. Whether you’re a coach, artist, writer, or expert in your field, selling digital products opens doors to a world of opportunity. It lets you share your knowledge, creativity, or expertise with an audience eager for what only you can offer – all while generating income that scales effortlessly.
What is a digital product?
Digital products are intangible, virtual items created, sold, and consumed entirely in digital form. Instead of physical goods, these products are delivered electronically, through downloads or online access. Common examples include ebooks, software, online courses, audio and video files, digital art, design templates, and much more. If it can be shared via the internet without shipping or packaging, it’s likely a digital product.
Why sell digital products?
In today’s digital economy, selling digital products is one of the smartest and most accessible ways to generate income online. Whether you’re a creator, blogger, educator, writer, or entrepreneur, digital products open up powerful opportunities, often with lower barriers than traditional businesses.
- Low overhead, high profit potential: Once you create your product, ongoing costs are minimal. No manufacturing or restocking means you keep more of your earnings.
- Easy to scale: Digital products can be sold to one customer or one million without needing extra staff, warehouse space, or complicated logistics.
- No inventory or shipping hassles: Forget about packing orders or lost shipments – delivery is instant and seamless.
- Passive income potential: Design your product once, and sell it repeatedly. Over time, this can lead to sustainable, mostly hands-off revenue.
The importance of choosing the right platform
However, the journey doesn’t end with creating a great digital product. The platform you choose to sell and deliver your products can make all the difference. A reliable, secure, and user-friendly platform not only protects your content and customers but also enhances their buying experience, building trust and encouraging repeat sales.
Choosing the wrong platform, on the other hand, can cost you time, money, and potential customers. From complicated setups and high fees to poor delivery and clunky checkout processes, a mismatch can slow your growth or even damage your reputation.
In this article, we’ll explore the top platforms available in 2025, helping you find the perfect home for your digital products – no matter your niche, audience, or tech comfort level.
How to Choose the Top Platform to Sell Digital Products
With so many platforms available, picking the right one can feel overwhelming – but it doesn’t have to be. The key is to find a platform that aligns with your goals, your audience, and the type of digital products you want to sell. Here are the most important factors to consider before making your decision:
1. Ease of Use
Your platform should work for you, not against you. If you’re not especially tech-savvy, look for a platform with an intuitive dashboard, drag-and-drop features, and helpful tutorials. Bonus points if there’s a free trial – that way, you can test the waters before committing. Just as importantly, make sure your buyers will have a smooth experience too, from browsing to checkout.
2. Cost and Fees
Don’t be fooled by low starting prices. Some platforms charge listing fees, take a percentage of each sale, or charge extra for marketing tools. Think beyond the monthly subscription and ask: What will this cost me as I grow? If you’re on a tight budget or just starting out, platforms with free tiers or lifetime deals (like Klasio’s LTD) can be a smart move.
3. Product Compatibility
What are you actually selling – ebooks, templates, online courses, subscriptions, or all of the above? Not all platforms are built to support every format. For example, some are better for selling courses, while others shine with digital downloads or memberships. Make sure your platform can deliver your content the way you envision it.
4. Customization and Branding
Your storefront should feel like you. Look for platforms that let you customize the look and feel of your pages – fonts, colors, layouts, even domain names. A polished, on-brand site not only builds credibility but also helps your products stand out in a crowded market.
5. Marketing Tools
The best platform won’t just help you list your product – it should help you sell it. Look for features like built-in email campaigns, coupon codes, upsell offers, or affiliate tools. Even better if it integrates with the marketing software you already use. These tools can make a huge difference in your reach and revenue.
6. Tool Integration
Already using tools like ConvertKit, Mailchimp, Stripe, or Zapier? Your platform should play nicely with them. Seamless integration saves time and makes it easier to build automated workflows, especially as your business grows.
7. Security and Support
You’re trusting your platform with your products, your payments, and your customers’ data – make sure it’s protected. Look for features like secure checkout, DRM (for digital rights protection), and data compliance (like GDPR). Reliable support is also key, especially if you’re running time-sensitive promotions or live events.
8. Target Audience and Niche Fit
Finally, consider where your customers already hang out. Are they browsing marketplaces like Etsy or Gumroad? Or are they more likely to sign up via your personal website or email list? If you’re selling to students or clients in a specific niche, choose a platform that offers tools suited to that experience, like course tracking, certificates, or mobile app access.
Best Platforms to Sell Digital Products
When it comes to selling digital products, your choice of platform can make or break your business. Whether you’re an educator launching online courses, a designer offering templates, or a coach selling digital downloads, the right platform shapes how you present your brand, deliver content, and get paid.
But with so many tools out there – each with its own quirks, strengths, and pricing models – finding the perfect fit isn’t always easy.
That’s why we’ve handpicked 14 of the best platforms for selling digital products in 2025. Each one is evaluated based on what it does best, who it’s ideal for, and how it handles things like delivery, branding, automation, and pricing – so you can confidently choose the one that fits your vision (and your workflow).
1. Shopify
Best for: Businesses of any size selling both digital and physical products, with full control over branding and multiple sales channels.
If you’re serious about building a professional online storefront – especially one that sells both physical and digital products – Shopify is a go-to choice. It’s not just an eCommerce platform; it’s a customizable ecosystem that gives you total control over how your products are sold and delivered.
Why creators love it:
Shopify supports digital products through features like automated file delivery, download limits, and version updates. You can list multiple formats under one product, push updates to past buyers, and integrate with popular marketing tools. With options to add apps for extra capabilities (like license key distribution or secure content), it grows with you as your business scales.
What to keep in mind:
Shopify’s monthly fee structure means it’s not the cheapest option if you’re just starting out or selling only a handful of products. Also, for delivering digital files, you’ll need to install a third-party app (like Shopify Digital Downloads or SendOwl).
Pricing:
Starts at $1/month for the first 3 months. Standard plans range from $19/month (Basic) to $2,300+/month (Plus).
2. Etsy
Best for: Crafters, DIYers, and designers selling digital downloads like templates, printables, and artwork.
Etsy is where millions of shoppers go specifically looking for handmade, vintage, and unique digital items. If you’re creating printable planners, digital art, or crochet patterns, and want to tap into an existing, global audience, Etsy offers a ready-made marketplace.
Why creators love it:
No need to build a full website – just upload your product, write a description, and you’re good to go. Etsy handles payment processing, digital delivery, and customer reviews. It’s especially helpful for creators who want to test the waters without investing in a standalone store.
What to keep in mind:
It’s competitive. Standing out in a crowded marketplace means you’ll need strong visuals and solid SEO. And while Etsy brings traffic, the platform limits how much you can customize your storefront or build a brand. The fees – listing fees, transaction fees, and payment processing – can also eat into your profits.
Pricing:
Free to start, but charges $0.20 per listing, a 6.5% transaction fee, and additional payment processing fees.
3. Creative Market
Best for: Designers and creatives selling digital assets like fonts, themes, templates, illustrations, and design bundles.
Creative Market is a powerhouse platform tailored for visual creators. If you’re a designer looking to sell your work to a global audience without managing your own eCommerce store, this marketplace might be the perfect match.
Why creators love it:
With over 10 million members, your work gets exposure from day one. The seller dashboard gives you helpful analytics, and Creative Market handles hosting and digital delivery. There’s no exclusivity, so you can sell your products elsewhere too.
What to keep in mind:
While setup is easy, competition is fierce, and product discovery can be tough unless your work gets featured. You also can’t collect customer emails, limiting your ability to build a long-term audience. And branding/customization options for your shop are minimal.
Pricing:
Free to join. Sellers typically earn 50% of each sale, with the platform taking the rest.
4. Gumroad
Best for: Solo creators and side-hustlers selling simple digital products, especially through social media.
Gumroad is the definition of no-fuss digital selling. Whether you’re selling an ebook, a font pack, or a music loop, you can set up a product page and start making sales in minutes – no monthly fee required.
Why creators love it:
It’s lightweight, intuitive, and lets you price however you want – even “pay what you want” or offer rentals. You can deliver license keys, run pre-orders, offer streaming content, and even send product updates to buyers. Built-in tools for analytics and affiliate programs help extend your reach.
What to keep in mind:
Gumroad’s simple setup also means limited branding control. And while it’s great for casual sellers, heavy users might find the fees steep, especially on the free plan (10% + $0.50 per transaction, plus up to 30% for marketplace sales).
Pricing:
No subscription. Gumroad charges 10% + $0.50 per sale, with commissions dropping as your sales volume grows.
5. Sellfy
Best for: Creators, artists, and beginners looking to sell both digital and physical products through a simple, hosted storefront.
Sellfy is an all-in-one eCommerce platform built for ease. Whether you’re selling design assets, music files, or physical merch, it lets you launch a clean online store without the tech fuss. It’s particularly beginner-friendly, making it ideal for creators who want to focus on their craft, not their website.
Why creators love it:
It supports digital files up to 10GB, secure delivery (with options like PDF stamping and download limits), and even lets buyers set their own price, perfect for donation-based or community-driven sales. Built-in tools for email marketing, upsells, discount codes, and analytics help you grow from launch day onward.
What to keep in mind:
Customization is more basic compared to platforms like Shopify, and the free trial is limited to 14 days. While Sellfy is great for small to medium-sized stores, scaling businesses may eventually need more flexibility.
Pricing:
Plans start at $22/month (Starter), $59/month (Business), and $119/month (Premium), all billed annually. Includes a 14-day free trial.
6. Payhip
Best for: Beginners and global sellers offering digital products, memberships, or physical goods with built-in EU VAT compliance.
Payhip is a flexible, budget-friendly platform that handles a wide variety of digital goods – from ebooks and templates to memberships and even courses. It’s “start-free” approach makes it easy to test your idea without upfront costs, and it’s packed with features that support growth.
Why creators love it:
Payhip supports PDF stamping, license key delivery, and customizable checkout flows. You can embed products into your own site or share direct links. Tools like social discounts, coupon codes, mailing lists, and affiliate programs are included, even on the free plan.
What to keep in mind:
While functional and user-friendly, Payhip’s storefront customization is limited, and its analytics features are fairly basic. Also, if you stay on the free plan, the 5% transaction fee can add up over time.
Pricing:
Free Forever plan (5% transaction fee), Plus at $29/month (2% fee), and Pro at $99/month (0% fee).
7. SendOwl
Best for: Creators who already have a website and want secure, streamlined digital product delivery.
SendOwl is ideal if you’ve already built your audience elsewhere – like on your blog or Shopify store – and need a reliable backend to handle digital sales. It’s focused on secure delivery, making it a top choice for developers, artists, and software sellers who need to protect their files.
Why creators love it:
Features like license key generation, built-in streaming for video/audio, and support for subscriptions make SendOwl incredibly versatile. You can embed products directly into your site, recover abandoned carts, and offer flexible pricing options.
What to keep in mind:
SendOwl isn’t a standalone storefront – it works best as an add-on to your existing site. The interface is also a bit dated, and it lacks some of the built-in marketing and automation features offered by all-in-one platforms.
Pricing:
Plans start at $39/month (Starter), $87/month (Standard), and $159/month (Pro). A free trial is available.
8. LearnWorlds
Best for: Course creators and training providers looking for advanced features, full branding control, and mobile delivery.
If you want to go beyond simple course hosting and build a fully-branded learning platform – complete with a mobile app, interactive content, and advanced analytics – LearnWorlds is a strong contender. It’s especially well-suited to training programs and academies.
Why creators love it:
LearnWorlds supports a broad range of monetization models – from single courses to bundles and subscriptions. You can host digital downloads, create assessments and surveys, offer affiliate programs, and even run live sessions. Tools like an AI course assistant, SCORM support, and interactive video make it a powerhouse for serious educators.
What to keep in mind:
There’s a steeper learning curve compared to simpler platforms. It’s not built for physical product sales, and pricing can be on the higher side depending on your needs.
Pricing:
Paid plans start at $29/month, with additional tiers offering more advanced features and customization.
9. Kajabi
Best for: Selling pre-recorded courses, building advanced sales funnels, and automating your marketing workflows.
Kajabi is often seen as the gold standard for serious course creators who want it all in one place – content delivery, landing pages, email marketing, and sales automation. If your goal is to turn digital products into a finely tuned business machine, Kajabi gives you the toolkit to do just that.
Why creators love it:
It includes powerful built-in marketing tools like customizable email sequences, landing pages, and product pipelines. You also get access to the AI Creator Hub and a range of templates to fast-track course setup. On the education side, Kajabi supports quizzes, assessments, certifications, and gated content – ideal for building full learning journeys. There are no transaction fees on any plan, which is a huge plus for scaling creators.
What to keep in mind:
The pricing is on the higher end, and while Kajabi positions itself as “all-in-one,” its community features are handled through a separate product, which requires an additional login for your students. Plus, some advanced marketing tools are only unlocked at higher-tier plans.
Pricing:
Kickstarter plan starts at $69/month (great for beginners), followed by Basic ($149/month), Growth ($199/month), and Pro ($399/month). Custom enterprise pricing is also available. Annual billing offers up to 20% savings.
10. Thinkific
Best for: Selling online courses, building structured learning experiences, and monetizing memberships or communities.
Thinkific is a powerful platform tailored for educators and course creators who want to offer more than just downloads – it’s for those building full-fledged learning environments. Whether you’re launching a cohort-based course or selling a self-paced program with downloadable templates, Thinkific gives you the tools to do it all.
Why creators love it:
Its drag-and-drop course builder makes it easy to design and structure content, while features like progress tracking, quizzes, and digital downloads enhance the learning journey. There’s even an AI course builder to help you launch faster. Paid plans come with unlimited courses and students, and Thinkific doesn’t take a cut of your sales – you keep 100% of your revenue.
What to keep in mind:
While you can sell digital products like guides or worksheets, Thinkific is more course-centric and less ideal for creators who only want to sell stand-alone items like ebooks. And while the free plan is solid, advanced features like communities and automation are locked behind higher tiers.
Pricing:
Free plan available with limited features. Paid plans start at $36/month (Basic), $74/month (Start), and $149/month (Grow) – all billed annually. Thinkific+ offers custom pricing for enterprise users.
11. Podia
Best for: Educators and creators who want to sell courses, downloads, webinars, or memberships – all from one place.
Podia is like your all-in-one digital storefront, especially if your products span across formats – from downloadable files to full-blown courses and live sessions. It’s clean, beginner-friendly, and doesn’t charge transaction fees on paid plans.
Why creators love it:
You get a storefront, course builder, email marketing, affiliate management, and upsell features under one roof. Plus, it supports digital bundles and memberships, making it great for building a digital product ecosystem.
What to keep in mind:
Podia doesn’t offer much in the way of deep customization or automation. If you need advanced tools or integration flexibility, you might hit some limitations. The free plan also comes with an 8% transaction fee.
Pricing:
Free plan available (with fees), then paid plans start at $33/month (Mover) and $75/month (Shaker), billed annually.
12. Mighty Networks
Best for: Selling courses and coaching through vibrant communities, virtual events, and interactive livestreams.
Mighty Networks isn’t just a platform – it’s a digital home for creators who want to sell more than just content. Whether you’re building a paid membership, running a group coaching program, or delivering online courses, this platform is designed to foster real connections among your audience.
Why creators love it:
Rated the #1 community platform by G2, Mighty Networks blends course hosting with robust community tools. You can sell standalone or bundled products in over 130 currencies, host live events and streams, engage your members through chat and forums, and automate parts of your business using its AI assistant, Mighty Co-Host™. It also offers a branded mobile app experience (with Mighty Pro) or a highly-rated native app out of the box.
What to keep in mind:
The learning curve can be steeper due to its rich feature set. And while pricing is relatively accessible, you may need to upgrade to unlock the full potential of the platform. Some creators might also prefer simpler tools if community-building isn’t central to their strategy.
Pricing:
Starts at $41/month. A free trial is available to explore its features before committing.
13. Klasio
Best for: Getting started fast – launch your online course business in minutes, even without pre-recorded content.
Klasio is designed for creators who want to skip the setup hassle and start earning quickly. Whether you’re launching live courses, webinars, or a full digital academy, Klasio makes it easy to hit the ground running. It’s a great choice for educators, experts, and coaches who want simplicity without sacrificing power.
Why creators love it:
You don’t need to record a single video to get started – Klasio lets you launch live courses right away. The AI-powered course builder helps speed up creation, and there’s built-in support for quizzes, auto-graded assignments, and certificates. You can manage multiple sites under one admin panel, and your students get access to a dedicated mobile app on every plan. And if you want, you can run it like an academy where different instructors can come together and teach their respective audiences from one single spot. Upcoming features like DRM protection and multilingual support add even more flexibility.
What to keep in mind:
Klasio is focused on core teaching and selling features, so community-building tools and SCORM compliance aren’t available just yet. While there’s an option to collect student reviews, there’s no live chat option for immediate help for your students.
Pricing:
You can choose between a Lifetime Deal (Starter: $99, Growth: $199, Business: $349) or monthly pricing (Starter: $29, Growth: $69, Business: $149). Monthly plans come with no transaction fees, and the LTD plans charge minimal transaction fees, making it a cost-effective option for long-term course businesses.
Comparing the Top Platforms
| Platform | Key Features | Starting Price |
| Podia | Full digital‑selling stack: product hosting, checkout, email marketing, student engagement tools. | $39 /mo |
| Sellfy | Complete digital‑selling workflow: hosting, checkout, built‑in marketing automation, and analytics. | $22 /mo |
| EzyCourse | End‑to‑end course delivery plus VIP support, unlimited admins & communities, advanced quiz retakes, multi‑level affiliate program. | $49 /mo |
| LearnWorlds | Online course creation & hosting, sales pages, email marketing, deep white‑label customization, affiliate and upsell tools. | $29 /mo |
| Klasio | Instant live‑course launch, AI course builder, quizzes, certificates, mobile app; multi‑site branding, custom gateways, multi‑instructor academies; DRM coming soon. | Free |
| SendOwl | Easy checkout & digital delivery for existing sites; strong PDF/software DRM protection. | $39 /mo |
| Payhip | Free forever plan with all features, unlimited products & revenue; 5% transaction fee. | Free |
| Gumroad | No monthly fees—10% + $0.50 per transaction (30% for marketplace sales); built‑in analytics & content protection. | Free |
| Shopify | Fully branded storefronts, drag‑and‑drop themes, integrated payments, POS, app ecosystem, and AI‑powered tools. | $29 /mo |
| Mighty Networks | Community & courses platform: member profiles, chat & events, AI co‑host, unlimited spaces & members. | $41 /mo |
| BigCommerce | Scalable ecommerce: unlimited products, multi‑channel selling, advanced analytics, no transaction fees. | $39 /mo |
| Kajabi | All‑in‑one marketing suite: website builder, products, email campaigns, pipelines, landing pages, and affiliate management. | $89 /mo |
Best for Beginners vs. Pros
Beginner-friendly: Podia, Payhip, Gumroad, Sellfy, EzyCourse, Klasio
These platforms minimize the tech barrier. Klasio’s AI course builder and live course support make it especially easy for non-tech-savvy educators to launch fast and build momentum – no editing software or fancy LMS setup needed.
More advanced/flexible: WooCommerce, BigCommerce, LearnWorlds, Shopify, Thinkific, Klasio
For those looking to scale, manage multiple instructors, or control multiple sites under one umbrella, Klasio fits right in with the pros. You get admin-level control, mobile access, and room to grow your academy or organization.
Best Budget-Friendly Options
Gumroad, Payhip, Sellfy, Podia, Klasio
Whether you’re testing the waters or keeping your overhead low, these platforms keep upfront costs minimal. Klasio’s lifetime deal (LTD) is especially appealing – you pay once and sell forever, with minimal transaction fees and no hidden costs for scaling your course library.
Platforms with Built-in Course Features
Klasio, LearnWorlds, Thinkific, Podia, EzyCourse, Kajabi, Teachable, Mighty Networks
These platforms go beyond downloads – they’re built for learning. Klasio includes quizzes, assignments with auto-assessment, certificate generation, and live or recorded course delivery – all accessible via mobile, too.
Where to Sell Based on Business Type
- Marketplaces: Etsy, Creative Market, Gumroad, Udemy, Amazon
Great for discoverability, but you sacrifice control and pay higher fees. - Owned Websites: Squarespace, WooCommerce, Easy Digital Downloads
Best if you want full branding and control over the customer experience. - LMS Platforms: Klasio, LearnWorlds, Thinkific, Podia, Mighty Networks, Teachable, Kajabi
These platforms are tailor-made for structured learning. Klasio lets you operate like a full academy – supporting multiple instructors, course types (live and recorded), and student assessments, all without the complexity of traditional LMS tools. - E-commerce Platforms: Shopify, Sellfy, BigCommerce, EzyCourse, Klasio
These offer scalable storefronts, promotions, and payment flexibility. Klasio combines eCommerce features (like upsells and integrations) with education-specific tools, making it ideal for educators who also want to sell digital downloads or webinars alongside their courses.
Conclusion: Making Your Choice
Choosing the right platform to sell your digital products is a crucial step that can shape the success of your online business. There’s no one-size-fits-all solution – the best platform depends on your unique needs, goals, target audience, and preferred workflow.
Take time to carefully consider what types of digital products you plan to offer, whether that’s online courses, ebooks, memberships, or a combination of formats. Match those needs with platforms that offer the features, pricing models, and marketing tools that fit your vision and growth plans.
Remember: many platforms offer free trials or demo versions – don’t hesitate to test them out. Getting hands-on experience will help you understand what feels intuitive, what meets your technical comfort level, and what delivers the best experience for your customers.
With the right platform in place, you’ll be well-equipped to build a thriving digital product business that grows with you.
