Selling digital products is now one of the most popular ways to build a passive income stream in 2025. However, the issue is that the digital product landscape is very volatile and unpredictable.
So, people who are interested in selling digital products are confused about where to start or which products to sell.
Now, to help guide you through the rough world of passive incomes, we have created the ultimate list of top selling digital products of 2025. Let’s explore.
List of Best Selling Digital Products in 2025
| Digital Product Type | Estimated Monthly Revenue |
| Ebooks | ~$1,000/month |
| Online Courses | ~$500–$110,000/month |
| Planners and Templates | ~$400–$10,000+/month |
| Design Assets and Graphics | ~$8,000/month |
| Memberships / Communities | ~$200–$5,000/month |
| Notion Templates | ~$1,000–$15,000/month |
| Stock Photography | ~$100–$10,000+/month |
| AI Prompt Packs | ~$100–$1,000/month |
| Sound Effects, Audiobooks, and Podcasts | ~$1500/month |
01. Ebooks
Best Places to Sell: Amazon KDP, Apple Books, Klasio
Selling ebooks starts with well‑written content and a clear plan for distribution. You can use Amazon KDP to reach a broad audience or sell ebooks directly to readers through your own Klasio website to keep control of sales and customer information.
To effectively sell ebooks and earn a steady revenue, write clear descriptions, select relevant keywords, and design a cover that fits your genre.
Also, share your ebook via social media posts, email newsletters, and an author site. Don’t forget to participate in online groups and connect with your potential audience.
| Pros | Cons |
| Low production and distribution costs Global reach to a wide audience Potential for high passive income | High market competition Vulnerable to piracy |
02. Online Courses
Best Places to Sell: Udemy, Klasio
According to Statista, the e-learning industry is projected to reach $400 billion by 2026. That means, more and more people are and will be learning online.
So, if you have expertise in certain topics or a specific skill, you can monetize it by creating and selling an online course.
There are a lot of different platforms like SaaS, WordPress LMS, and course marketplaces that allow you to sell your courses online and effectively.
SaaS LMSs like Klasio offer tools for building, hosting, and marketing your course for a fee, but you keep everything that you earn. Or, you can upload your course to a marketplace like Udemy for free and pay a commission.
With the availability of such platforms, becoming a course creator is not really that hard. All you need to do is choose a specific topic, structure your course into chapters and lessons, and add content to those lessons.
To sell and market your course, use social media, emails, and partnerships to let potential learners know about your course. Also, build a community with your students, which can help students stay connected and recommend your course to others.
| Pros | Cons |
| High-profit margins Scalable business model Global reach to diverse learners | Requires significant upfront effort The market is competitive |
03. Planners and Templates
Best Places to Sell: Etsy, Creative Market, Klasio
Digital planners and templates are ready‑made, downloadable files that users can customize to track, manage, and plan tasks. These planners usually have a combination of thoughtfully arranged layouts with editable fields or layers, so buyers can personalize them.
You can create digital planners and templates using design tools such as Adobe InDesign, Canva, or Procreate. Start by choosing a specific audience and purpose, then plan the overall layout: daily, weekly, or monthly calendars, habit trackers, or goal pages, for example.
For templates, pick formats that people often need, like social media posts, resumes, or business forms.
Keep your designs intuitive, with clear labels and simple navigation, and export the final files in formats such as PDF or PNG. Finally, prepare realistic mockups to display your work in use, helping potential customers understand how the planners or templates will fit into their routines.
| Pros | Cons |
| Low production and distribution costs High-profit margins Wide appeal to various niches | The market can be highly saturated Requires continuous design updates |
04. Design Assets and Graphics
Best Places to Sell: Creative Market, Etsy, Adobe Stock
Design assets and graphics cover a wide range of digital elements used in visual projects, such as icons, fonts, textures, mockups, illustrations, UI kits, and more.
These components help designers and businesses speed up the creation of websites, apps, presentations, or marketing pieces. You can create these assets with tools like Adobe Photoshop, Illustrator, or Figma.
To create design assets, start by researching what other designers offer and where there’s an unmet need. Maybe a certain style of icons or a set of social‑media templates.
When you build your files, organize layers clearly and include multiple formats (AI or EPS for editing, PNG or JPG for immediate use). Stick to a consistent style or theme so buyers recognize your work across different products.
To present your assets, use clean previews and concise descriptions that highlight formats, dimensions, and any special features. Finally, keep your portfolio current by adding new sets and retiring older items as design trends evolve.
| Pros | Cons |
| High passive income potential Scalable with minimal overhead Broad market appeal | High competition in marketplaces Requires continuous skill development |
05. Memberships / Communities
Best Places to Sell: Mighty Networks, Kajabi, Circle
A membership is like joining a book club where you pay a small fee each month or year. In return, you get access to a private online room where you can read exclusive books and interact with like-minded people.
To set a membership site or a community, choose a specific topic or niche and pick a platform that handles content hosting and subscription management. Plan the types of materials you’ll offer (articles, recordings, guides) and set up discussion areas or chat rooms where members can meet and ask questions.
You can also schedule group calls or workshops to give everyone a chance to connect in real time, and encourage members to share their own tips and experiences.
Share news of your community through blog posts, social media, and partnerships with related sites. Finally, keep the group active by posting on a regular cadence and responding to comments so members feel heard and stay involved.
| Pros | Cons |
| Recurring revenue stream High perceived value for members Builds strong customer loyalty | Requires continuous engagement Can be time-consuming to manage |
06. Notion Templates
Best Places to Sell: Gumroad, Etsy, Notion Marketplace
Notion templates are pre‑built page layouts and database setups you can import into your own Notion workspace. They’re called “Notion templates” because they use Notion’s building blocks, such as pages, databases, linked views, and formulas.
You can create Notion templates by first choosing a particular use case, such as task tracking, content planning, or budget management. Then, you can map out the pages and databases needed.
Remember to add clear instructions and sample entries so users understand how each section works. Also, make sure to use linked database views to show the same data in different contexts, and include formulas where calculations are helpful.
Make sure the template is easy to duplicate: organizing your pages with descriptive titles and grouping related items together will guide new users. Finally, present your template with screenshots or short demo clips, and write simple descriptions that explain how it can help someone set up their workspace more quickly.
| Pros | Cons |
| Low production and distribution costs High-profit margins Growing demand for Notion solutions | The market can be highly competitive Requires understanding of Notion features |
07. Stock Images
Best Places to Sell: Shutterstock, Adobe Stock, Getty Images/iStock
Creating stock photography means taking photos that other people, such as businesses, designers, or writers, can buy and use in their own projects. These images need to be clear, well-lit, and properly framed so they can fit a range of uses.
Use a good camera and editing software to make sure the photos are sharp and consistent. Stay aware of what types of images are in demand, and follow guidelines for releases: if you photograph people or private places, you may need written permission. Add accurate titles, tags, and descriptions so your photos are easy to find on stock websites.
| Pros | Cons |
| Opportunity to monetize existing photos Wide market reach | Low royalty rates per sale Requires consistent uploads High competition |
08. AI Prompt Packs
Best Places to Sell: PromptBase, Gumroad, Etsy
AI prompt packs are collections of ready-to-use text inputs designed to guide AI tools (such as ChatGPT, Midjourney, or DALL-E) toward useful results.
To build a pack, first learn what each model does best and what users need. Write prompts that are clear and direct, then group them by topic, like blog writing, image creation, or code snippets, and include sample outputs and brief instructions.
Try each prompt to confirm it works as intended. Show examples of the AI’s responses so buyers understand what they’ll get. Finally, share your packs in AI communities, on social media, or through online marketplaces where creators and businesses look for ways to streamline their workflows.
Here’s the pros and cons table:
| Pros | Cons |
| Low barrier to entry High demand in a growing niche Direct impact on user productivity | The market is rapidly evolving Prompts can be easily replicated |
09. Sound Effects, Audiobooks, and Podcasts
Best Places to Sell: Envato Elements, ACX, Patreon.
Creating audio products like sound effects, audiobooks, and podcasts involves different processes but shares some common steps.
In all cases, focus on clean audio, clear voices, and proper editing. Use tools like Audacity, Adobe Audition, or Logic Pro to record, mix, and export files in common formats such as WAV or MP3. Share your work through online forums, social media, and by teaming up with other creators. A well-organized collection of your work and steady output can help attract both listeners and buyers.
| Pros | Cons |
| Diverse monetization opportunities Growing demand for audio content | High production quality is required The market can be competitive |
5 Tips for Choosing the Top Selling Digital Products to Sell in 2025
Here are 5 tips for you to help choose the right digital product to build a stable stream of passive income.
01. Assess Your Expertise and Interests
Before you choose the digital product you’re gonna sell, start by listing skills or subjects you know well and enjoy. Choosing a digital product in an area that you know and love will make development smoother and allow you to offer genuine support to buyers.
Also, when you work with familiar material, you can anticipate common questions and include helpful details. This approach also makes it easier to maintain and update your product over time.
02. Research Market Demand
Use tools like Helium10 or JungleScout to analyze data from popular marketplaces like Amazon, Etsy, or Udemy. Read customer reviews to identify what features buyers appreciate and what they feel is missing.
If you spot consistent requests or complaints, you can choose or create a product to fill those gaps. When you understand current digital product trends, you can choose a product with clear interest from your potential audience.
03. Consider Production and Maintenance Effort
You also need to keep in mind the time, effort, and resources to create your digital product. There are quite a few digital products that require minimal effort. But keep in mind that almost every market is either saturated or very competitive.
So, if you want to have a stable passive income stream, it’s better to build a product properly with the right amount of resources.
Also, choose a product you can comfortably create and maintain, especially if you plan to respond to customer questions or release new versions. Being realistic about effort prevents burnout and helps maintain quality.
04. Choose the Right Platform
Choosing the right platform to sell your digital product is crucial, probably even just as much as the product itself.
With tons of platforms available with different types, different niches, and different audiences, it can be very challenging to find the right place to sell your digital product.
That’s why, before choosing the right platform, you need to research thoroughly about it and know anything and everything you can about it.
05. Plan Your Sales and Promotion Strategy
When you sell a digital product, the challenge often isn’t building it but finding the right way to market it. Most digital products can be created with low to moderate effort, which means you can build a good product with ease.
Just because it’s not that difficult to create a digital product, there are a lot of products in the market, making the market highly competitive.
That’s why you have to find the right voice to speak to your customers so they understand why your product is valuable and will make their lives easier.
Sell Your Digital Products Easily With Klasio
If you are new to the world of selling digital products, don’t want to handle technical aspects, and don’t want to pay a huge commission to the marketplaces, then Klasio is the perfect choice to start your passive income journey with.
While Klasio is mainly designed to sell courses, you can also sell different types of digital products, like ebooks, audiobooks, spreadsheets, etc. As a SaaS platform, you only need to sign up, and you’re ready to upload whatever product you can sell.
Klasio will also help you simplify your marketing tasks by offering integrations such as Google Tag Manager, Google Analytics, Meta Pixel, Mailchimp, and more.
Now, the final question is, what’s stopping you from starting a digital product business on Klasio? Let me know in the comments!
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